The many program of action enumerated and contributed by the delegates in the 2nd Cebu Information and Communication Technology Summit last May 24-26, 2006, in the four pillars and a special session, can be clustered in related and highly integrated cluster of activities. Regardless of who is the stakeholder or the provider of these action or activity, it can be generally clustered into the following programs:
Information, Education and Communication (IEC)
Information, Education and Communication are programs to get the message across to the stakeholders. Information is the content or the message in your campaign or your project. This should include editorial style, images, forms, fonts, layout, etc. Communication is the technology, media, channel or sets of activities that delivers the message. Education is the strategies, projects, tasks or activities that creatively and effectively use information and communication for a desired outcome. The outcome can be a certain course of action, acquisition of knowledge or skill, change of attitude and perspective or a decision in favor or against a certain issue.
Innovation and Enterprise Development
A cluster of programs that develops or enhances the capability and capacity of the business sector of Cebu to develop products and services, sell and deliver these products and services to their chosen market niches, create alliances, build equity or capital, encourage a culture of innovation, and build infrastructure support. The program must also encourage the inflow of investments that enhances local competence and technology transfer in the area of engineering design or software development.
Brand Management and Business Development
A program to market all products and services from Cebu under a single brand and the development of a unified strategy to market the Cebu brand globally. The initiative shall include establishing alliances with international regional business or trade organizations and setting up Cebu marketing or business centers near diplomatic offices and creating a single point of entry over the Internet.
Education and Human Resource Development
Strategies or cluster of programs to develop or enhance the infrastructure, processes, mechanisms, investments or capabilities of stakeholders delivering or using education and managing our human resource. This encompasses stakeholders like the academe, human resource development practitioners, independent HR service providers, training or capability enhancement providers, workforce development institutions, etc. Institutional partnerships and collaboration shall also be encouraged in this program whether formal or informal.
Standards and Best Practices
A program that gathers information, analyze, collate, document, coordinate, develop, and disseminate industry standards and best practices in information and communications technology for whatever applications. These standards cover professional standards, education, infrastructure, information systems, data or information management, security and privacy, communications, e-governance, e-commerce, etc. Also included in the program is the collaboration and cooperation between local and foreign institutions.
Research and Intelligence
Programs that encourage research both basic and advance whether initiated by the government, private sector or academe in the use, development, deployment or application of information and communications technology. These programs emphasize the development of products and services that meet niche market needs, solve an adverse human condition or improve the quality of life. Intelligence is the deliberate activities to gather information about markets, technological developments, local environment, foreign, and domestic trade with the objective of aiding our positioning in the global economy. Also included in this program are the collaboration and the alliances to bring research and development from overseas.
Laws and Incentives
A cluster of programs that cover review of existing laws, policies, processes and structure in the context of developing or using information and communications technology. This program also includes drafting a proposed bill, amending an existing law, developing and changing implementing rules and regulations in the context of regulating, encouraging or prescribing incentives.
Structural Support Development
A program to coordinate government and private sector initiated programs that include the creation of organizational vehicles to implement all programs of actions under the ICT agenda, acquiring the competence to manage programs and projects, and developing and managing logistical support for these programs.
I presented this Programs of Actions to the Cebu Provincial Information and Communication Technology Council last June 6, 2006, at the Old Session Hall of the Cebu Provincial Capitol Building. Our very own Governor Gwendolyn Garcia chairs this Council.
Read my next blog to see the highlights of the 2nd Session of the Cebu Information and Communication Technology Council or CPICTC.